Deep Dive / Strategy

Stop Chasing Algorithms. Start Marketing to AI Agents.

The real shift: you’re not just marketing to humans anymore Across those headlines, there’s one pattern that actually matters to performance marketers and media buyers: You’re no longer just marketing to people. You’re marketing to AI intermediaries that decide what people see, read, and buy....

Why Marketers Overestimate Attribution Tools

Why Marketers Overestimate Attribution Tools Why Marketers Overestimate Attribution Tools Attribution tools are often hailed as the holy grail of marketing measurement. They promise clarity on which channels drive conversions and how to allocate budgets effectively. However, a closer...

New Tools Marketers Are Adopting

New Tools Marketers Are Adopting New Tools Marketers Are Adopting Martech is moving faster than most teams can evaluate RFPs. The stack you locked in two years ago already feels dated, and your stakeholders still expect cleaner reporting, faster content, and smarter targeting. The good news: a...

Your Traffic Is Now an LLM Training Set: How Performance Marketers Actually Win in the AI Aggregator Era

  The real shift: search isn’t dying, it’s being intermediated Look past the AI hype cycle and the headlines all point to one structural shift: your marketing is no longer just competing inside Google and social feeds. It’s competing inside AI aggregators. ChatGPT Shopping, AI “best” lists,...

The Most Effective Ads of 2025 (So Far)

The Most Effective Ads of 2025 (So Far) The Most Effective Ads of 2025 (So Far) As we dive into 2025, the advertising landscape continues to evolve. While flashy visuals and catchy slogans still have their place, the most successful ads this year share a deeper connection with their audiences....

The Approval Problem Nobody Talks About

The Approval Problem Nobody Talks About Approvals Are Quietly Killing Your Velocity Most marketing teams are not blocked by ideas, talent, or tools. They are blocked by approvals. You feel it in the gaps between “We should do this” and “It’s live.” Work gets stuck in review limbo. Stakeholders...

10 Marketing Mistakes That Kill Performance

10 Marketing Mistakes That Kill Performance 10 Marketing Mistakes That Kill Performance In the fast-paced world of marketing, even small errors can significantly impact performance. Here’s a punchy diagnostic list of common mistakes that can derail your marketing efforts. Recognizing these...

How to Build a Campaign Without an Agency

How to Build a Campaign Without an Agency How to Build a Campaign Without an Agency Running effective marketing campaigns doesn’t have to mean hiring a big agency. Many founders and solo marketers can achieve impressive results with a lean approach. Here’s how to create campaigns that...

New Tools Marketers Are Adopting

New Tools Marketers Are Adopting New Tools Marketers Are Adopting The marketing landscape is evolving rapidly. As technology advances, so do the tools available to marketers. This article explores the latest martech innovations that are making waves and how they can be effectively...