Thanksgiving: The Middle Child of Q4
Thanksgiving is like that cousin who shows up uninvited but brings nothing to the party. You’ve got Halloween throwing a costume bash and Christmas rolling in with a sleigh full of gifts, while Thanksgiving is left awkwardly standing in the corner,...
Is it Worth the Hype? Exploring Stirista
Stirista is a data-driven marketing platform designed to help businesses enhance their customer acquisition and retention efforts. At its core, Stirista provides marketers with access to a vast array of consumer data, allowing for more targeted campaigns....
The ‘Three Buyer Files’ Every Marketer Needs
Overview of the Three Files
Every marketer knows that understanding your audience is crucial. But how do you gather and maintain this knowledge without drowning in data? Enter the ‘Three Buyer Files’: Problems, Phrases, and Proof. These...
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Message-Market Fit Before Channel Fit
In the rush to find the best marketing channel, many founders and early-stage marketers skip a critical step: validating their messaging. Before diving into channel strategies, it’s essential to ensure your message resonates with your target...
Reframing ‘Low Engagement’ Content
In the world of social media, engagement metrics like likes and comments are often seen as the holy grail of content performance. However, this narrow focus can lead to misguided strategies and missed opportunities. It’s time to stop overreacting to these...
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The ‘No More Orphan Pages’ Rule
As content marketers and demand generation teams, we often fall into the trap of publishing landing pages and blog posts without a clear connection to our sales funnels or offers. These orphan pages clutter our sites, confuse visitors, and dilute our...
How to Use Competitor Ads Without Copying Them
In the world of digital advertising, it’s easy to get lost in a sea of flashy ads and catchy taglines. But rather than simply copying what your competitors are doing, there’s a smarter way to leverage their strategies. This article will walk you...
Naming Tests That Don’t Confuse Your Future Self
Why Random Test Names Kill Learning
Every marketer knows the struggle. You run an A/B test, the results come in, and then you’re left scratching your head over what “Test 57” actually means. Random test names can lead to confusion months down...
The One Insight Per Ad Rule
The One Insight Per Ad Rule
Every marketer has been there. You’re crafting an ad and the ideas start flowing. You think, “Why not include this feature? And that benefit? Oh, and let’s throw in a customer testimonial for good measure.” Before you know it, your ad is...
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The Three-Tab Attention Test
In an age where distractions are just a click away, it’s crucial to ensure that your landing pages and ads can hold their own. Enter the Three-Tab Attention Test – a practical method to evaluate whether your content can still engage users...
