This Week in Marketing: 11/21/2025 – 11/30/2025
As November 2025 wraps up, two forces dominate the marketing arena: escalating privacy restrictions reshaping targeting, and AI’s growing influence in creative development and media buying. If you’re managing campaigns, these trends...
Netflix House Dallas Goes Live: Why Performance Marketers Should Care
December 11th marks the launch of Netflix House Dallas, a bold new experiential marketing initiative from Netflix that’s already turning heads in the media buying and growth marketing world. This isn’t just another branded...
The One-Frame Story: Designing Ads That Tell a Whole Story in One Image
Why Single-Frame Storytelling Matters Today
In a world where attention spans are fleeting, the ability to convey a complete narrative in a single image is crucial. Mobile feeds are saturated with content, making it...
Bad Use Cases for AI in Creative Work
Artificial Intelligence is rapidly transforming the creative landscape. From generating art to composing music, the potential of AI in creative fields is vast. However, not every application of AI in creative work is beneficial. Some use cases can lead to...
Duolingo has mastered the art of passive aggression in its marketing strategy. What seems like a friendly nudge often feels like a not-so-subtle guilt trip. As marketers, it’s important to dissect this peculiar relationship Duolingo has built with its users – current, potential, and...
Thanksgiving: The Middle Child of Q4
Thanksgiving is like that cousin who shows up uninvited but brings nothing to the party. You’ve got Halloween throwing a costume bash and Christmas rolling in with a sleigh full of gifts, while Thanksgiving is left awkwardly standing in the corner,...
Is it Worth the Hype? Exploring Stirista
Stirista is a data-driven marketing platform designed to help businesses enhance their customer acquisition and retention efforts. At its core, Stirista provides marketers with access to a vast array of consumer data, allowing for more targeted campaigns....
The ‘Three Buyer Files’ Every Marketer Needs
Overview of the Three Files
Every marketer knows that understanding your audience is crucial. But how do you gather and maintain this knowledge without drowning in data? Enter the ‘Three Buyer Files’: Problems, Phrases, and Proof. These...
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Message-Market Fit Before Channel Fit
In the rush to find the best marketing channel, many founders and early-stage marketers skip a critical step: validating their messaging. Before diving into channel strategies, it’s essential to ensure your message resonates with your target...
Reframing ‘Low Engagement’ Content
In the world of social media, engagement metrics like likes and comments are often seen as the holy grail of content performance. However, this narrow focus can lead to misguided strategies and missed opportunities. It’s time to stop overreacting to these...