The Simple Retention Story Every Brand Should Be Able to Tell
Customer retention is more than just a metric; it’s the lifeblood of sustainable growth. But how do you convince customers to stick around? The answer lies in a simple yet powerful tool: the retention story. This isn’t about complex...
The Channel Independence Mindset
In the fast-paced world of marketing, the only constant is change. Algorithms shift, platforms evolve, and consumer behaviors transform overnight. Marketers who cling too tightly to a single channel risk their campaigns becoming obsolete. Instead, adopting a...
How to Run a 30-Minute Creative Review That Doesn’t Derail Everything
Why Most Creative Reviews Drag
Creative reviews often spiral into unproductive discussions. Teams get bogged down in subjective opinions, personal preferences, and vague feedback. The result? Frustration, wasted time, and no...
How to Say ‘No’ to Bad Marketing Ideas (Without Burning Bridges)
In the fast-paced world of marketing, saying yes to every idea can feel like the path of least resistance. But agreeing to every proposal from executives, partners, or clients can backfire. It can dilute your strategy, drain...
The ‘One KPI Per Channel’ Rule
The ‘One KPI Per Channel’ Rule
In the fast-paced world of marketing, clarity is your best friend. Yet, many teams drown in a sea of metrics, trying to make sense of data that often feels overwhelming. The solution? Simplifying your reporting with the ‘one KPI per...
The No-Drama Way to Sunset a Channel
In marketing, not every channel will deliver the results you expect. Sometimes, you need to make the tough call to shut down a channel that isn’t pulling its weight. The good news? Stopping isn’t a sign of failure; it can be a strategic decision that allows...
Positioning a ‘Boring’ Product Without Apologizing for It
Why Trying to Sound Exciting Backfires
When marketing a B2B product that lacks the glitz and glamour of consumer goods, many marketers feel the urge to jazz it up. You’ll see phrases like “cutting-edge” or “next-gen” thrown around, but...
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The 30-Minute Customer Language Swipe Session
Every marketer knows that the best copy comes from the voice of the customer. But where do you find that voice? How do you turn it into compelling copy? In just 30 minutes, you can build a customer language swipe file that will enhance...
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Creative Reports Marketers Actually Want to Read
Marketing performance reports often end up in the digital trash can. They’re dense, jargon-heavy, and fail to communicate the insights that truly matter. It’s time to redesign the classic marketing report into something that’s not...
The Offer-First Creative Framework for Direct Response Brands
Why Weak Offers Kill Great Creative
In the world of direct-to-consumer (DTC) marketing, the allure of stunning visuals can sometimes distract from what truly matters: the offer. It’s easy to get caught up in the...