The Screenshot First Ad Strategy
In today’s digital landscape, a lot of decisions are made in group chats, Slack threads, Discord channels, and internal decks. When a product or service is shared in these spaces, what often gets seen first is a screenshot. If your ad isn’t designed...
Brand Voice Makeover: From Corporate to Conversational in 3 Passes
Signs Your Brand Voice is Too Stiff
If your brand voice feels like it’s been pulled straight from a corporate handbook, it’s time for a makeover. Here are a few signs to look out for:
Overly formal language that lacks...
The 4-Question Message Stress Test
The 4-Question Message Stress Test
Every time you craft a message – whether it’s for an ad, an email, or a social post – you should run it through a simple stress test. This isn’t about theory; it’s about honing your message so it...
The Internal Politics of Marketing
The Internal Politics of Marketing
In the world of marketing, we often find ourselves navigating a complex web of internal politics. Understanding the dynamics at play can help us deliver effective campaigns despite the challenges we face. This article...
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From Features to Frames: Rewriting Product Pages That Actually Sell
Most product pages drown in feature lists. They showcase specs, dimensions, and functionalities, but they often miss the point. If you want your product pages to convert, you need to shift the focus from what your...
The Approval Problem Nobody Talks About
The Approval Problem Nobody Talks About
In the fast-paced world of marketing, getting an idea from concept to execution can often feel like navigating a labyrinth. The approval process, meant to ensure quality and alignment, often becomes a bottleneck...
The Slack-Friendly Campaign Recap
Sharing campaign results doesn’t have to be a drawn-out process. In fact, you can do it effectively with just a few sentences in a Slack message or a concise email. The key is knowing what your stakeholders want to see and how to deliver it without wasting time....
The ‘Day in the Life’ Funnel
The ‘Day in the Life’ Funnel
In the crowded world of B2B and prosumer marketing, standing out is a constant challenge. While many marketers rely on traditional funnels, there’s a powerful narrative approach that’s often overlooked: the “day in the life” funnel....
Empathy in Headlines Without Sounding Soft
Headlines are your first chance to connect with your audience. If you want to write empathetic marketing headlines that resonate, you need to balance warmth with decisiveness. Empathy doesn’t mean softening your message; it means understanding your...
The Anatomy of a Clear Offer
Defining Offer Clarity
In marketing, clarity is essential. A clear offer allows potential customers to quickly understand what you’re providing and why they should care. If your offer is confusing or vague, you risk losing their attention and, ultimately,...