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The ‘No More Orphan Pages’ Rule
As content marketers and demand generation teams, we often fall into the trap of publishing landing pages and blog posts without a clear connection to our sales funnels or offers. These orphan pages clutter our sites, confuse visitors, and dilute our...
How to Use Competitor Ads Without Copying Them
In the world of digital advertising, it’s easy to get lost in a sea of flashy ads and catchy taglines. But rather than simply copying what your competitors are doing, there’s a smarter way to leverage their strategies. This article will walk you...
Naming Tests That Don’t Confuse Your Future Self
Why Random Test Names Kill Learning
Every marketer knows the struggle. You run an A/B test, the results come in, and then you’re left scratching your head over what “Test 57” actually means. Random test names can lead to confusion months down...
The One Insight Per Ad Rule
The One Insight Per Ad Rule
Every marketer has been there. You’re crafting an ad and the ideas start flowing. You think, “Why not include this feature? And that benefit? Oh, and let’s throw in a customer testimonial for good measure.” Before you know it, your ad is...
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The Three-Tab Attention Test
In an age where distractions are just a click away, it’s crucial to ensure that your landing pages and ads can hold their own. Enter the Three-Tab Attention Test – a practical method to evaluate whether your content can still engage users...
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Recession Mindset, Full-Price Offers
When the economy takes a hit, buyer psychology shifts. Caution replaces confidence, and budgets tighten. But this doesn’t mean you need to slash prices to survive. In fact, disciplined and thoughtful marketers can still thrive by positioning...
Stop Chasing Trends, Start Owning Angles
The Difference Between Trends and Angles
Content marketers and social media managers often find themselves on a treadmill, chasing the latest trends. The problem? Trends are fleeting. They spike and fade, leaving you scrambling to keep up. Instead of...
Creative Briefs That Don’t Waste Two Weeks
Where Traditional Briefs Go Wrong
Most creative briefs are bloated with unnecessary detail and jargon. They often lead to confusion, miscommunication, and an endless back-and-forth that delays projects. Here’s the reality: your team doesn’t need a...
Why ‘We’ll Add It Later’ Kills Creative Momentum
In-house marketing teams often find themselves in a whirlwind of projects, deadlines, and shifting priorities. As the workload piles up, the phrase “We’ll add it later” becomes a common refrain. It’s easy to defer key creative elements like copy,...
From Vanity Metrics to Useful Signals
In today’s data-driven world, many marketers feel pressured to showcase impressive numbers. But often, these numbers are just vanity metrics – shiny figures that don’t translate into meaningful insights or actionable strategies. It’s time...