Editorial

The Death of the Click: How Answer Engines and AI Overviews Are Quietly Rewriting Your Media Plan

The signal in the noise: AI isn’t a tool trend, it’s a distribution shock Look past the headlines about TikTok songs, short-form video tips, and CES robots. The real shift operators should care about is simpler and more brutal: AI is moving the click upstream. Answer engines, AI Overviews,...

Stop Chasing Channels, Start Owning Questions: The Real Battleground Is Answer Demand

The pattern nobody’s naming: everything is converging on “answer demand” Look at those headlines as a single data set, not a news feed: AI Overviews, answer engine optimization (AEO), “100 Most Asked Questions,” “Top Google Searches.” Social-first ranking, short-form video that...

From Search to Answers, From Spots to Shows: How “Native Environments” Are Rewriting Your Media Plan

The pattern everyone’s dancing around Read those headlines together and a single pattern jumps out: “Social-first ranking strategies.” “Answer engine optimization.” “AI Overviews are tested and removed based on engagement.” “Branded entertainment will just be entertainment in 2026.”...

Stop Chasing “Trends” and Start Optimizing for Answer Engines and Social Search

The real shift: from pages and posts to answers and feeds Look past the noise in those headlines and a single pattern jumps out: search and social are quietly merging into one thing – answer engines fed by social-first content. AI Overviews, answer engine...

Stop Chasing Every New Channel. Build an “Answer Engine” Funnel Instead.

The real shift: from search and social to “answer engines” Look at those headlines and you’ll see the same story told 20 different ways: AI Overviews and answer engine optimization (AEO) YouTube now “non‑optional” for SEO Social‑first ranking strategies Top questions, trending...

Stop Chasing “AI Visibility” and Build an Answer Engine Strategy That Actually Drives Revenue

The real shift: from search results to single answers Look at those headlines and you see the same drumbeat: AI visibility, answer engine optimization (AEO), social-first ranking, Copilot Checkout, Brand Agents, Gmail as an AI gateway, “being right isn’t enough for AI...

Stop Chasing “AI Content” and Start Planning for Answer Engines

The real shift: from search results to single answers Look past the hype in those headlines and a single pattern jumps out: Google’s semantic intent breakthroughs, “answer engine optimization,” LLM-localized SEO, Walmart’s AI shopping agent, Amazon’s “Buy For Me,” TikTok experts...

Stop Chasing “AI Visibility” and Start Buying the New Top of Funnel

The real shift hiding in all these headlines Scan those headlines and a pattern jumps out: everyone is talking about AI search, LLM visibility, “AI employees,” the death of organic reach, and brand mentions that “train” models. Underneath the buzzwords is a simple, brutal...

Stop Optimizing for Google. Start Optimizing for AI Answers.

The real shift: from search results to answer engines Look at those headlines and a pattern jumps out: AI Overviews, AI Mode, LLM SEO, entity-based SEO, “fresh content” for AI visibility, AI search strategy, AI consumer trends. Underneath the noise is one high-signal reality...

Stop Chasing “AI Trends.” Start Building an AI-Resilient Performance Engine

The real shift: AI isn’t a channel, it’s the new terrain Look at those headlines as a single feed and a pattern jumps out: AI search strategy. Localized SEO for LLMs. AI Overviews vs AI Mode. Prompt Shift. “Death of organic reach.” “Marketing efficiency ratio.” “AI’s trust...