From The Web on January 8, 2026

E.l.f. Beauty debuts a virtual makeup experience on Roblox

HomeFrom The Web E.l.f. Beauty debuts a virtual makeup experience on Roblox

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The cosmetics brand aims to engage Gen Alpha and Gen Z consumers in the gaming world by offering avatars that mirror their unique style.

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From The Web on January 8, 2026 From The Web

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