From Prime Day and Black Friday to sudden surges: Why retailers are reimagining how they prepare for peak sales

The term “peak sales event” is still widely used in retail, and major calendar milestones like holidays and Amazon’s Prime Day remain hugely important. However, viewing these peaks as isolated, easily forecastable periods is no longer accurate. In today’s landscape, demand can spike without warning. A viral TikTok, an unexpected influencer collaboration, or a spontaneous flash sale on an ordinary Tuesday can all trigger sudden surges in traffic and sales […]

Continue reading →