Google’s Nick Fox, the SVP of Knowledge and Information at Google, said in a recent podcast that doing optimization for AI search is “the same” as doing optimization and SEO for traditional search. He added, you want to build great sites, with great content, for your users. More details. This came up in the AI Inside podcast with Jason Howell and Jeff Jarvis interviewing Nick Fox. Jarvis asked if there was any guidance for what publishers should do to optimize for AI search, Fox responded, “The short answer is no. The short answer is what you would have built and the way to optimize to do well in Google’s AI experiences is very similar, I would say the same, as how as as how to perform well in traditional search. And it really does come down to build a great site, build great content. The way we put it is build for users, build what you would want to read, what you would want to access.” Here is the video embed, skip to 22 minutes and 5 seconds in: This jives with what Danny Sullivan from Google said, that good GEO is good SEO. This echoes Google’s Gary Illyes advice from July – that all you need to do is normal SEO. Why we care. Marketers with years of SEO experience should be confident: nearly all the skills you developed for traditional SEO are directly transferable to performing well in the new AI Search environment. Fuel up with free marketing insights. Email: See terms. The post Google…