Advertisers can now create short-form videos directly within Google Ads using Veo, Google’s most advanced generative video model — no traditional video production needed. How it works. Upload up to three static images into Asset Studio and Veo will produce videos of up to 10 seconds, adding natural-looking motion and optimising them for YouTube formats and audiences. These clips can then be converted into ready-to-run ads using customisable templates. What else it can do. When paired with Nano Banana, advertisers can refine creatives even further — changing backgrounds, tweaking messaging, and tailoring variations to different audience interests. The bigger picture. This update builds on Google’s earlier introduction of video templates and auto-generated videos in Demand Gen campaigns, marking another step in Google’s effort to make video creative accessible to advertisers of any size, even without in-house production teams. Why we care. Video routinely outperforms static assets on YouTube, yet has traditionally demanded more time, budget, and specialist skills. Veo removes much of that friction, enabling advertisers to transform existing product imagery into polished video ads in just minutes. For teams reliant on image-based campaigns that haven’t been able to compete in video inventory, this could be a major shift. Early testing. Hop Skip Media founder Ameet Khabra shared early test results, including a sample video on LinkedIn. Her verdict: “Consumer product brands with clean imagery and inherent motion logic will get the most out of this” The bottom line. As Google keeps embedding AI-powered creative tools directly into the ads interface, the…