Google is launching Search profiles in the U.S. for publishers within Google Discover. Search profiles provide publishers with a dedicated landing page that users can tap to view. This page features a large header image, a follow button for the publisher, and a unified space to highlight their newest articles, videos, and social posts. Google has been experimenting with this experience for several months, refining the design and, more recently, introducing shortnames.
What are Search profiles? Google explains Search profiles as: “Search profiles give publishers and creators a central place to showcase their latest articles, videos and social posts. People can easily follow sources from their profile, so they’re more likely to see that content on Discover, found on the home screen of the Google app.” They’re described as a “new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across platforms, and help audiences find accurate, up-to-date information about sources on Search.”
What it looks like. Here is a video showing it in action:
How to manage your Search profile. According to Google, this initial rollout targets publishers and creators “with a sizable following on at least one major social or video platform.” Eligible publishers will be able to claim their Search profile and personalize it with an avatar, bio, website, links to social and video platforms, and other key content. Google also noted that claiming a profile may lead to the creation of a Knowledge Panel for…