Google is streamlining one of its most popular measurement solutions, making it easier for advertisers to track and optimize conversions in Google Ads. This update merges existing capabilities and cuts down the number of setup choices teams must make. Right now, enhanced conversions for web and enhanced conversions for leads function as separate options, creating extra complexity for advertisers juggling multiple workflows. That separation is being removed as Google unifies both into a single feature controlled by one on/off toggle. Beginning in June, advertisers won’t have to pick between different implementations or manage them separately. The interface will eliminate method selection altogether, making it simpler to activate and maintain the feature across accounts. At the same time, Google is broadening how data can be leveraged in enhanced conversions by supporting multiple input methods at once. Advertisers will be able to send user-provided data via website tags, Data Manager, and API integrations in parallel instead of depending on just one source. Multiple inputs improve signal quality. This multi-channel data approach gives Google more signals to match conversions, which can enhance accuracy and bidding performance. It also aligns with the wider move toward first-party and user-provided data as legacy signals lose reliability. For most advertisers, the operational change will be small but significant. Current users who have already accepted the customer data terms will be migrated automatically, while new users can switch on enhanced conversions at either the account level or for individual conversion actions. An opt-out will still be available at the conversion action level, preserving flexibility in how teams…