If you’ve searched for almost any product on Google lately, you’ve probably noticed how dramatically the results page has evolved. Product packs and scrollable carousels of individual items now show up multiple times on a single SERP. We’re continually analyzing data to figure out how to scale ecommerce visibility in this new environment. In some cases, we’ve seen searches that surface as many as 60 individual organic product listings on one page. These are high-value placements — and for an increasing share of commercial queries, they’re where the buying journey now starts. Because this change has been relatively gradual, many brands haven’t fully adjusted their strategies. The numbers indicate it’s time to take another look. The traffic potential in product packs is substantial, competition is already fierce, and the brands that are winning have adopted a few distinct tactics. With support from Nozzle, we examined data from more than 63,000 merchants across a wide range of ecommerce keywords from January 2025 through January 2026. Here’s what we found most notable. Defining success: Visibility vs. real traffic Simply showing up in product packs and actually capturing traffic from them are two very different outcomes — and the gap can be surprisingly wide, according to the data. eBay appears in product results for 874,621 keywords in this dataset. Home Depot appears for 831,699, a similar level of coverage. Yet the estimated traffic from those impressions diverges sharply: eBay earns about 3.2 million visits from product pack results, while Home Depot captures nearly 28.8 million visits from a slightly smaller keyword set. The key difference is the quality of positions within the pack. Home Depot’s products consistently…