“How often should I post on social media?” is a question that has challenged marketers and creators ever since social media marketing became a thing. So what’s the ideal posting frequency? In this guide, I’ll walk through data-driven recommendations for how often to post on the major social platforms. Jump to a section: At a glance: Recommended posting frequency for each social media platform How often should you post on Facebook? How often should you post on Instagram? How often should you post on TikTok? How often should you post on X (formerly Twitter)? How often should you post on LinkedIn? How often should you post on Pinterest? A note: Why small business content calendars follow different rules Why posting frequency is only one part of your social strategy FAQ on the best posting cadence Additional social media insights At a glance: How often you should post on each social media platformFacebook: 1–2 posts/dayInstagram: 3–5 posts/weekTikTok: 2–5 posts/weekTwitter (now X): 3–4 posts/dayLinkedIn: 2–5 posts/weekPinterest: 15–25 pins/dayYouTube: 1 video/weekYouTube Shorts: 1–3 videos/week👑Consistency wins: Our analysis of more than 100,000 Buffer users shows that posting consistently can lead to 5x higher engagement. How often should you post on Facebook?Aim to post on Facebook about once per day. A HubSpot study of more than 13,500 Facebook users found that the sweet spot for Facebook posting frequency is one to two posts daily.💡Related: How to Create the Perfect Facebook Business Page to Promote Your Small BusinessNote: These recommendations apply to your Facebook Page…