From The Web on January 14, 2026

How Macy’s Media Network manages intricate ‘coopetition’ dynamics with Amazon

HomeFrom The Web How Macy’s Media Network manages intricate ‘coopetition’ dynamics with Amazon

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The platform, one of the earliest large retail media networks to test Amazon’s Retail Ad Service, has attracted 175 additional brands since August.

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From The Web on January 14, 2026 From The Web

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