How can you accurately track AI search traffic? AI answer engines are quickly becoming a standard step in B2B research. Instead of browsing through ten blue links, buyers now pose a single, nuanced question to ChatGPT, Gemini, Perplexity, or Google AI Overviews — and receive one consolidated recommendation. If your brand isn’t included in those responses, you risk vanishing at the exact point when buyers are making decisions. Databox’s latest research confirms this shift is already underway. In our survey of 90+ SEO specialists and digital marketers, roughly one-third reported that generative AI is reshaping how audiences search and drawing attention away from traditional search, which in turn is lowering website traffic. At the same time, respondents emphasized that SEO is still responsible for the majority of traffic and conversions right now. So this isn’t an “SEO is dead” narrative. It’s a “SEO is expanding across new surfaces” narrative — and AI visibility is now one of those key surfaces. Even as AI chat experiences capture more attention, traditional SEO continues to carry most of the load today. In our survey, respondents estimated that around 84% of their total site traffic still comes from classic SEO, versus AI-powered answer engines. To help marketers navigate this transition, we hosted a webinar with Rick Kranz (Founder, AI Marketing Automation Lab) on the emerging rules of AI visibility. You can watch it on demand here: https://databox.com/ai-seo-new-rules-get-found-chatgpt-ai-search However, it’s worth highlighting that ‘virality’ means different things to different people. For the purposes of this survey, we defined viral videos as “videos that reached millions of views within a few weeks.” However,…