Running an enterprise social media strategy is like putting your whole organization through a full-body workout. You’re constantly flexing creative problem-solving, keeping your brand in top shape, and protecting your organization from potential crises. It demands a surprising level of agility. And yes, 82% of social marketers say they feel confident about staying on top of current social media trends. But confidence alone won’t carry you through the enterprise marathon. Robust systems will. This guide walks you through how global organizations will plan, govern, and measure social media in 2026—along with the systems, structures, and tools that make it all work.
What is an enterprise social media strategy?
An enterprise social media strategy is a company-wide plan for using social platforms to reach business objectives. It covers:
- How your brand appears and sounds on each social platform
- Which tools you’ll rely on
- The processes and workflows you’ll implement
How enterprise social differs from small business social
Enterprise-level social media management is bigger, broader, and more complex. An enterprise strategy has far more moving parts than the average small social team. Smaller businesses can often operate with a lean social approach. Frequently, a content creator and a social media manager can handle everything themselves—or it’s tacked onto the responsibilities of a single marketer.
For a small business, this might be as simple as a basic content calendar that outlines what to post and when, plus one tool for analytics and scheduling. In contrast, a large enterprise’s social strategy might involve:
Multiple team members in a…