Scoring paid brand deals as a creator doesn’t always depend on having a massive audience — but it almost always requires a polished, professional influencer media kit. Many brands are eager to collaborate with creators and influencers who have modest followings, yet they typically want clear evidence of your performance and professionalism before offering a contract or sending products. That’s where a media kit comes in.
Media kits are crucial for any social media influencer hoping to monetize their content, regardless of follower count, says Ayomi Samaraweera, former TikTok employee turned creator and now founder of Canopy, an online community for creators. Ayomi speaks from experience — she secured her first brand partnership with just 2,000 TikTok followers.
“It’s standard in the industry for professional creators to have a media kit ready to share — it makes it much easier for brands to quickly assess the creator and get a sense of their content, rates, engagement metrics, and even do a reference check if the media kit includes brand testimonials.”
“Sharing a media kit early in the conversation cuts down on a lot of back-and-forth emails. It lets you demonstrate your value with data, showcase previous collaborations, and make a strong first impression on a brand.”
There are plenty of influencer media kit templates that can streamline the process, but simply dropping your stats into a generic Canva template has its downsides. For one, influencer marketing teams have probably seen the most popular free templates many times before (and a quick copy-paste job isn’t exactly the strongest way to stand out as a professional creator).