Key takeawaysFacebook advertising gives brands access to more than 3 billion monthly active users, with ad formats spanning simple image and video placements to AI-driven Advantage+ campaigns.The average Facebook ad cost per click in 2026 typically falls between $0.50 and $2.00, but actual pricing depends heavily on your industry and campaign goals.Launching a Facebook ad campaign in Meta Ads Manager involves 8 main steps.Enterprise teams can use Hootsuite to manage Facebook ads alongside organic posts, compare paid vs. organic results, monitor return on ad spend, and track cost per acquisition in a single dashboard. What is Facebook advertising? Facebook advertising refers to running paid campaigns across Meta’s suite of apps—Facebook, Instagram, Messenger, and the Audience Network—to reach defined audiences with text, image, and video creatives. It enables companies to get their message in front of the right people at scale, using detailed targeting and clear performance metrics. Meta’s advertising audience is among the largest in digital marketing. According to Meta’s own data, its platforms reach billions of users every month, giving advertisers an exceptionally large pool of potential customers. Facebook ads operate via an auction model. When you create a campaign, you specify your objective, target audience, and budget. Meta then determines which ads to show each user based on a combination of your bid, the predicted likelihood of the desired action, and overall ad quality. You never pay more than is required to win the auction, and Facebook’s algorithm optimizes delivery to the people most likely to…