I don’t need to convince you how powerful Instagram can be for your business. Out of its 2 billion monthly active users (🤯), 44% buy products on the app every week. That’s a huge opportunity for both brand visibility and sales.The catch? Using Instagram for business can feel a bit daunting — especially if you’re just getting started now. With so many (genuinely helpful and engaging) features and constant updates, there’s a lot to manage if you want to succeed on this platform.That’s exactly why you need this in-depth guide to using Instagram for business. We’ll walk through:How to set up your Instagram business account (skip this if you already have one)How to optimize your Instagram business profileHow to develop your Instagram strategyHow to create content for your Instagram business accountHow to grow your presence on InstagramHow to measure your Instagram performanceHow to use Instagram ads to support your organic resultsPour yourself a drink and dive in! ☕ Jump to a section: Set up your Instagram business account Optimize your Instagram profile Build your Instagram business strategy Create content for your Instagram account Grow your Instagram account The long-term approach to using Instagram for business Frequently asked questions 💡Note: If you’re not on Instagram yet, start with our Instagram 101 guide. It will get you up to speed on the platform’s features so nothing in this guide feels confusing.Set up your Instagram business accountThere are two main types of Instagram accounts:Personal account: This is for users…