Pinterest is one of the social platforms I turn to most. I enjoy the fast pace of TikTok, the creativity on Instagram, and the professional insights on LinkedIn, but I regularly find myself needing a break from those bigger networks. Pinterest is the exception. No matter what stage of life I'm in, there's always something I'm looking for on this visual search engine.
I usually open the app or website with a clear idea of what I want to find — recent searches include “living room decor,” “capsule wardrobe,” and “productivity tools.” As you can probably tell from those examples, I tend to use Pinterest with one of three intentions in mind: Get inspiredLearn how to do somethingMake a purchaseAnd I'm far from alone. Pinterest's own data shows that over 85% of users have bought something after seeing a brand's pin. With 619 million active users worldwide, Pinterest ranks among the top social media platforms globally. What really stands out, though, is how people use it. A 2024 DataReportal study found that 36.6% of active users are on Pinterest primarily to discover or research brands and products, making it their main reason for using the platform. If you're a business owner or creator aiming to earn money online, adding Pinterest to your marketing toolkit is a smart move. Feeling persuaded? Great — because getting started with Pinterest is simple, even if you've never tried it before. In essence, using Pinterest means you create a…