Many of us rely on different generative AI tools to come up with marketing concepts and boost ad campaign performance. Prompting can be a powerful alternative to working alone or even brainstorming with your team. It helps you work more efficiently and broadens your creative options. In this article, I’ll walk through some of my go-to marketing prompts for ad campaigns. Use these as inspiration when crafting your own prompts.
Why use prompts for online ads? Prompts can quickly surface a variety of ad components — such as triggers, emotions, actions, and audience angles. Often, you can reuse what you get from a single prompt across multiple channels and assets: ads, email sequences, landing pages, social posts, and promotional offers. When you start closer to an optimized campaign, you reduce trial-and-error. That’s especially valuable for smaller-budget campaigns that take longer to generate meaningful data.
The prompts themselves are critical. You need to ask clear, targeted questions to get strong output from large language models (LLMs). Not sure where to begin? Ask your AI tool which prompts it recommends for your specific scenario — or borrow mine. Below are several prompts I regularly use for online advertising.
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Emotional trigger prompt
Buying decisions are frequently driven by emotion, so it’s important to understand what your customers feel. Try this prompt: “What are the top emotional triggers that would make X audience buy Y product?”
For instance, I asked which three emotional triggers would motivate parents to purchase math learning software for their children. The LLM highlighted…