
I use Buffer to share posts on LinkedIn about the tools and tech updates that power my work as a full-stack engineer. The scheduling, queue, and publishing features all work really well for me. But there was always one point in the workflow where I'd get stuck.I'd open Buffer, head to the Create Space, and then just…stare at an empty screen.It's not that I didn't have anything to talk about. The problem was sitting there trying to decide what to actually post (what's trending right now? What are people in my niche paying attention to this week? Which topic is actually worth writing about?). I'd end up going in circles. There was never a shortage of possible topics. The real challenge was choosing one, figuring out the right angle, and shaping it into something I felt good about publishing.So I built a web app called Buffer Ideas Extension that plugs in before Buffer's Create Space flow. It asks a few questions about who you are and what you're working on, then generates structured content ideas based on what's genuinely trending in your space, and sends the ones you like directly into Buffer via the API.Here's why I created it, and how the whole system works.Why I decided to build the Ideas ExtensionEvery idea generator I tried had the same core issue: it didn't know anything about me. I'd see the same generic prompts no matter who I was or what I did: "share a behind-the-scenes look at your process," "post a tip your audience would…