Instagram Stories are always the first thing I tap on when I open the app. I love seeing the more personal, in-the-moment updates — the kind of content that’s less polished and more like a window into someone’s day.Think: a short clip of a creator’s workspace. A sneak peek at a product photoshoot. A casual poll asking what color to restock.They appear right at the top of the app, which means your audience sees them before they even start scrolling.Whether you're a creator or running a brand, stories are a low-pressure way to show up consistently when your followers open Instagram.👋Did you know you can plan, prep, and schedule your Instagram Stories in advance? Here's how → Jump to a section: What is an Instagram Story? Why you should post Instagram Stories How to post an Instagram Story Different types of Instagram Stories How to use Instagram Story stickers to boost engagement Bonus tip — the Instagram Story link sticker replaces “swipe up” What are Instagram Story highlights? Instagram Story analytics A winning Instagram Story strategy Take your Instagram Stories to the next level with Buffer Instagram Stories frequently asked questions What is an Instagram Story?An Instagram Story is a feature that allows users to post photos or videos that automatically disappear within 24 hours. They appear in a vertical format and are fast, memorable, and fun by design.When you post a story, a colorful ring appears around your Instagram profile picture, telling your followers they can tap on your…