From The Web on May 5, 2026

Lay’s World Cup marketing strategy centers on creating “scaled intimacy” with its fans

HomeFrom The Web Lay’s World Cup marketing strategy centers on creating “scaled intimacy” with its fans

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In addition to celebrity-filled ads centered on an actual watch party, the brand is running a WhatsApp group of 4 million followers to foster deeper connections.

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From The Web on May 5, 2026 From The Web

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