Key Takeaways: LinkedIn articles are long-form pieces you publish directly on LinkedIn. They live permanently on your profile, are indexed by Google, and continue to appear in LinkedIn search results long after the publish date. Feed posts are great for reach. Articles, on the other hand, build the deeper credibility that makes people want to hire you, collaborate with you, or rely on your expertise. The real power of articles lies in distribution, not in net-new creation. Repurpose and expand content you already have instead of starting from a blank page. Strong performance begins with the headline. Clear, specific, and opinionated titles consistently beat generic or vague ones. Articles are also increasingly being pulled into AI-generated search responses, turning them into a subtle but growing visibility channel beyond LinkedIn itself. Most brands still treat LinkedIn primarily as a feed-based platform: share a quick thought, gather some likes, and move on. That’s fine for exposure, but it does very little to establish authority. The important shift isn’t about how often you post. LinkedIn is now surfacing content via search and AI-driven answers that extend far beyond your first-degree network. The professionals and companies appearing there aren’t simply those with the biggest followings. They’re the ones publishing LinkedIn articles. Right now, LinkedIn articles are one of the most overlooked tools in organic LinkedIn marketing. I’ll explain how they differ from feed posts, how to use them as a distribution engine, and how to write them so people actually read them. LinkedIn Articles Aren’t New, But Their Role Has Evolved LinkedIn rolled out its publishing platform more than a decade ago under…