AI has drastically changed the marketing industry. From remapping the buyer’s journey to changing the way we analyze data, to reshaping how we connect with consumers, almost everything is different from just a couple of years ago. A new age calls for a new playbook called Loop Marketing, and a new playbook calls for new tools. Keep reading to learn more about Loop Marketing software and its playbook so your business can seamlessly adapt to the new age of marketing. Table of Contents What is Loop Marketing software? Loop Marketing Software for the Express Stage Loop Marketing Software for the Tailor Stage Loop Marketing Software for the Amplify Stage Loop Marketing Software for the Evolve Stage Integrations that Make Loop Marketing Software Work Frequently Asked Questions About Loop Marketing Software What is Loop Marketing software? Loop Marketing is HubSpot’s modern growth framework, designed for the AI-driven marketing landscape. The marketing framework reshapes the traditional linear funnel with a continuous cycle of four interconnected stages: Express – defining brand identity Tailor – personalizing messaging at scale Amplify – diversifying across channels where buyers actually are Evolve – optimizing in real time Loop Marketing software is an integrated technology stack that addresses each stage through a unified system. Unlike legacy tools built for linear funnels that assumed predictable customer journeys through your website, Loop Marketing software recognizes that modern buyers circle through multiple touchpoints, often engaging with AI-powered search before ever clicking through to your site. This new buyers’ journey requires a…