MarketingPro on May 28, 2026

Marketers Keep Mixing Up Gen X With Boomers—and It’s Costing Them

HomeFrom The Web Marketers Keep Mixing Up Gen X With Boomers—and It’s Costing Them

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By lumping Gen X and Baby Boomers together as a single segment of “older consumers,” marketers are pushing away a crucial demographic group

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