From The Web on May 14, 2026

Marketplace Briefing: Why Amazon shut down its AI-driven Rufus chatbot for the Alexa shopping assistant

HomeRetail Marketplace Briefing: Why Amazon shut down its AI-driven Rufus chatbot for the Alexa shopping assistant
Retail
1 Min Read

This week, Amazon phased out its Rufus chatbot and introduced a new AI assistant, Alexa for Shopping, as AI-driven search takes on a larger role in its online marketplace.

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From The Web on May 14, 2026 Retail
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