Meta is rolling out new commerce tools across Facebook and Instagram as it aims to convert more AI-powered product discovery into actual purchases. What’s new: Meta is expanding Live Video Ads worldwide on Facebook and introducing them on Instagram, giving brands the ability to promote livestreams to broader audiences and generate sales directly from live shopping sessions. In the U.S., Meta is partnering with live commerce platforms such as CommentSold, Firework, LiveMeUp, Sprii and TalkShopLive, so sellers can turn eligible livestreams into ads that reach shoppers beyond their current followers. To bolster live commerce, Facebook’s Live Shopping Tools let viewers explore products, see prices and find items to buy without leaving the live video.
New checkout experience. Beginning this summer, Meta will introduce a virtual card payment option on Facebook and Instagram in collaboration with Mastercard and Visa. This feature will create temporary, single-use card numbers tied to a shopper’s existing payment card, enabling purchases without exposing real card details to merchants. According to Meta, this is intended to boost user trust and enhance payment security.
For advertisers. Meta is also making product data a core component of every Sales campaign. Rather than choosing between separate catalog and creative ad formats, advertisers will be able to upload both product feeds and creative assets, while Meta’s AI dynamically builds the most effective ad for each person. Product details like price, stock status and descriptions will be applied across more campaign types, helping brands deliver more immersive shopping experiences while maintaining…