Microsoft Advertising is enhancing its Performance Max reporting with publisher-level conversion and spend insights — giving advertisers a clearer view of which placements are actually driving results. What’s new: Microsoft Ads Product Liaison Navah Hopkins confirmed that the PMax Website Publisher URL report now shows conversion and spend metrics, evolving from simple placement visibility to actionable performance reporting. This lets advertisers see which sites are delivering meaningful outcomes — not just impressions or clicks. Why it matters: With this added transparency, advertisers can pinpoint which placements are truly generating conversions and where budget is being used, enabling smarter optimisation — from scaling top-performing inventory to cutting wasted spend. It also strengthens confidence in Performance Max by backing results with granular data instead of broad, aggregated reports. How to use it: The new data unlocks several practical applications. Strong-performing placements can guide Audience Ads strategies, such as building remarketing campaigns or impression-based audiences from proven inventory. Conversely, advertisers can spot underperforming or unsuitable placements and block them via account-level URL exclusion lists, improving brand safety and overall efficiency. Bigger picture: This move is part of a broader push to make automated campaigns more transparent. Rather than removing control, platforms are beginning to surface clearer signals about what’s working — and where to intervene. What to monitor: Whether this level of transparency will expand to more areas of PMax reporting How advertisers strike the right balance between automation and manual optimisation If comparable reporting capabilities appear on other ad platforms Bottom…