Why Random Test Names Kill Learning
Every marketer knows the struggle. You run an A/B test, the results come in, and then you’re left scratching your head over what “Test 57” actually means. Random test names can lead to confusion months down the line, making it nearly impossible to draw meaningful insights from past experiments.
Without a clear naming convention, you risk misinterpreting results, duplicating efforts, or, worse, making decisions based on flawed data. A systematic approach to naming not only aids in learning but also promotes accountability. You want your future self – and your team – to understand the context of every test without playing detective.
A Simple Naming Syntax
The key to effective naming lies in a simple, structured format. Here’s a straightforward approach that you can implement right away:
- Channel: The platform where the test is being conducted (e.g., Meta, Google, Email).
- Variable: The specific element you’re testing (e.g., CTA, image, subject line).
- Version: A clear identifier for the variant (e.g., A, B, C).
- Date: When the test was run (e.g., YYYYMMDD).
This format will help you quickly identify the key components of each test. For instance, a test name like “Meta_CTA_A_20231001” immediately tells you it’s a Meta test focusing on the CTA, version A, run on October 1, 2023.
Examples Across Channels
Let’s break down how this naming convention can be applied across different channels:
Meta
For a test comparing two different call-to-action buttons on a Facebook ad, you might name it:
Meta_CTA_A_20231001 for the first version and Meta_CTA_B_20231001 for the second. This makes it clear what was tested and when.
Google Ads
If you’re testing two headlines in a Google ad, you could name them:
Google_Headline_A_20231002 and Google_Headline_B_20231002. Instantly, anyone reviewing the data knows what was at stake.
For email subject line tests, you might use:
Email_Subject_A_20231003 and Email_Subject_B_20231003. This helps track what subject lines performed better over time.
Landing Pages
When testing two different landing page designs, consider:
LandingPage_Design_A_20231004 and LandingPage_Design_B_20231004. This keeps your experiments organized and easy to reference.
How to Roll This Out to the Team Without Drama
Introducing a new naming convention doesn’t have to be a headache. Here’s how to implement it smoothly:
- Start with a Meeting: Gather your team for a brief session. Explain why this new system matters – focus on how it’ll save time and enhance learning.
- Create a Cheat Sheet: Develop a simple guide outlining the naming syntax. Share it widely and make it easily accessible.
- Lead by Example: Use the new naming convention in your next few tests. Show how it adds clarity and aids in analysis.
- Encourage Feedback: Ask your team for input on the naming convention. They may have valuable insights or suggestions to improve it.
- Monitor Compliance: Check in periodically to ensure everyone is on board. Offer reminders if needed, but keep it light.
By establishing a clear naming convention, you’ll create a culture of accountability and learning within your team. It’s an investment that pays off in the long run.
Final Considerations
Implementing a systematic naming convention for your tests is not just a minor adjustment – it’s a step toward more effective experimentation. With clear names, your team can easily access historical data, draw insights, and make informed decisions. Remember, clarity breeds understanding.