From The Web on December 24, 2025

Nielsen, Roku deepen data-sharing pact to enhance streaming measurement

HomeFrom The Web Nielsen, Roku deepen data-sharing pact to enhance streaming measurement
From The Web
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As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains access to streaming TV ratings.

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From The Web on December 24, 2025 From The Web
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