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How Sprouts grew its organic image in the Apple TV hit ‘Pluribus’

How Sprouts grew its organic image in the Apple TV hit ‘Pluribus’

CMO Alisa Gmelich shares how the cameo was arranged and highlights additional ways the grocer engages...
Maker’s Mark lands its first sports league sponsorship through Unrivaled

Maker’s Mark lands its first sports league sponsorship through Unrivaled

The bourbon brand is set to play a major role around the women's basketball league, with...

The 70% factuality cap: why Google’s new ‘FACTS’ benchmark should jolt enterprise AI into action

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Embrace the Upside Down with this epic Demogorgon Lamp

Embrace the Upside Down with this epic Demogorgon Lamp

Did I mention it’s also 15% off? Continue reading →
Terminator 2D: No Fate is the '90s-inspired pixel-art game of my dreams

Terminator 2D: No Fate is the '90s-inspired pixel-art game of my dreams

Art director Henk Nieborg is bringing back Arnie with hand-drawn pixel art perfection. Continue reading →

How to Prove ROI Without Attribution Tools

How to Prove ROI Without Attribution Tools How to Prove ROI Without Attribution Tools...

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Corcoran Group CMO Christina Panos on Creating Emotional Connection With Today’s Buyers

How feelings, credibility, and imagination shape real estate brand strategy.  Continue reading →

Philips’ Laura Briggs on Integrating Ecommerce, Accelerating Category Growth, and the Impact of Empathy

Plus, stepping up to the challenge of delivering global scale and consistency. Continue reading →

From American Eagle to Tylenol: The 10 Most Controversial Brand Moments of 2025

The ads, campaigns, and headlines that hit a nerve this year. Continue reading →

M+C Saatchi’s Rhonda Hiatt Introduces Global Wine Traditions to Ohio

At Meridien Uptown, M+C Saatchi Consulting global CEO Rhonda Hiatt brings a long-held culinary and creative dream to life....

Hinge Elevates Jackie Jantos to CEO, Names Tamika Young as CMCO

Leadership shake-up follows founder Justin McLeod’s departure as he leaves to start an AI-powered dating app. Continue...

Zoom Launches a Brand Makeover With a Boost From SNL’s Colin Jost and Bowen Yang

Jost’s No Notes agency produced the hero spot, drawing inspiration from both 1984 and Severance. Continue reading →

Feeling Understood Sells: Etsy Turns Meaning Into the Message

In the newest installment of our Ad Critic column, Bill Imada takes a look at Etsy’s holiday advertising campaign....

ADWEEK Brand Advantage: Established Brands Strike a Fresh Note for 2026

Creators and collaborations are enabling legacy brands like Dove, Coca-Cola and Johnnie Walker to redefine themselves....

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