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How to accelerate AI adoption and convert hype into real outcomes

How to accelerate AI adoption and convert hype into real outcomes

Every generation believes its breakthrough technology will change everything overnight. The computer....
IAB Tech Lab unveils new CTV ad formats and refreshes its programmatic guidelines

IAB Tech Lab unveils new CTV ad formats and refreshes its programmatic guidelines

The IAB Tech Lab has launched a new CTV Ad Portfolio along with a significant revision to its Guide to...
GA4’s Advertising Snapshot reveals why last-click attribution no longer aligns with AI-driven customer journeys

GA4’s Advertising Snapshot reveals why last-click attribution no longer aligns with AI-driven customer journeys

Many teams still judge channel performance based on last-click results. That once made sense in a...
The Galaxy Z TriFold is here, and I don't know what to think

The Galaxy Z TriFold is here, and I don't know what to think

If you need a display that big, just get a tablet? Continue reading →
AIGA NY’s new logo is a modern love letter to the city

AIGA NY’s new logo is a modern love letter to the city

It reflects the creative community’s diverse spirit. Continue reading →

The Most Effective Ads of 2025

The Most Effective Ads of 2025 The Most Effective Ads of 2025 As we move further into 2025, the...

Devstral 2

Cutting-edge open-source agentic coding models and a CLI-based agent...

You're a Brilliant Marketer. You Should Join Us.

Evaluating My 2025 Predictions for @sejournal and @Kevin_Indig

Kevin Indig looks back at his 2025 forecasts, evaluating what he got right, where he missed the mark, and the key...
3 simple growth tactics to stand out in an AI-crowded market

3 simple growth tactics to stand out in an AI-crowded market

Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade...
Unanswered Questions Heading into 2025

Unanswered Questions Heading into 2025

Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for...
Data: Google AI references retailers 4% of the time vs. 36% for ChatGPT

Data: Google AI references retailers 4% of the time vs. 36% for ChatGPT

Google cites retailers in only about 4% of cases, compared with 36% for ChatGPT. This 9x difference means shoppers using...
Google unveils the Data Manager API

Google unveils the Data Manager API

Google is introducing a new Data Manager API that makes it easier to connect your first-party data to Google’s AI-driven...
New analysis reveals that 65% of AI chat interactions lack commercial intent

New analysis reveals that 65% of AI chat interactions lack commercial intent

Most AI chats don’t involve buying intent, users typically submit brief prompts, and the majority of exchanges wrap up in...
Google confirms it rolls out smaller core updates that it does not publicly announce

Google confirms it rolls out smaller core updates that it does not publicly announce

Google has updated its core updates search developer documentation with a new section confirming that it rolls out smaller...
GEO Rank Tracker: A guide to tracking your brand’s AI search visibility with Tor.app

GEO Rank Tracker: A guide to tracking your brand’s AI search visibility with Tor.app

With generative AI tools attracting hundreds of millions of users and AI-enhanced results appearing in more search...

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