MarketingPro on April 16, 2026

Paramount’s New Advertising Chief Overhauls Upfront Strategy, Ignores the Distractions

HomeFrom The Web Paramount’s New Advertising Chief Overhauls Upfront Strategy, Ignores the Distractions
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Paramount Skydance CRO Jay Askinasi breaks down the company’s revamped upfront pitch for advertisers.

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MarketingPro on April 16, 2026 From The Web
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