At its Connections conference in Chicago, Salesforce introduced a new suite of agentic marketing tools designed to automate a larger portion of the marketing lifecycle. These tools aim to handle everything from prospect discovery and content creation to campaign launch and ongoing optimization. The news underscores a wider trend in marketing technology: instead of relying on AI for isolated tasks, more vendors are promoting agents that can manage end-to-end workflows with minimal human oversight.
On the sales front, Salesforce showcased two Qualified agents that are now available. Piper, Qualified’s SDR agent, continuously identifies and qualifies inbound website visitors and automatically routes high-intent prospects to sales reps. Hunter, Qualified’s prospecting agent, is geared toward outbound pipeline creation. It finds new contacts, initiates outreach, and runs email nurture programs so sales teams start their day with active opportunities already underway.
Salesforce also rolled out new capabilities for content production and personalization. Agentforce Content Agent, currently in pilot, lets marketers describe a campaign in natural language. The agent then produces content for email, SMS, RCS, and mobile channels, adhering to brand standards and packaging assets for deployment. Real-Time Offer Management, which Salesforce said is coming soon, analyzes behavioral and engagement data to decide which offers to present to each customer and at what moment.
In addition, the company previewed tools intended to bring campaign planning closer to autonomous execution. Marketing Expert Agent, now in pilot, enables marketers to set objectives, budgets, and operating constraints. Agents then assist in building campaigns, launching them, and tuning performance to meet business goals…