How can you tell if 100 likes is impressive or underwhelming? That’s where social media benchmarks come in. They reveal what’s typical for metrics like engagement and audience growth, so you can see how your performance stacks up against comparable brands. In this guide, we break down the most recent benchmarks across major industries to help you understand your current position.
Key takeaways
TikTok leads in weekly follower growth at 197%, making it a powerful channel for rapidly expanding your audience.
Albums perform best on Facebook (2.9%), carousels win on Instagram (4.2%), and videos see the highest engagement on LinkedIn (3.9%).
More posts don’t always mean better results. Often, a handful of strategically timed posts per week generates stronger engagement than posting every day.
Use social media benchmarks to set smarter, data-backed goals. They show you what’s realistic, so you’re not setting targets that are too ambitious or too modest.
Hootsuite simplifies benchmarking. You can discover and monitor industry benchmarks in just a few clicks.
What is a social media benchmark?
A social media benchmark is an industry standard you can use to compare your performance with that of similar brands. In other words, it defines what “good” looks like for metrics such as engagement, reach, and growth, so you’re not judging your results in isolation.
Benchmarks add crucial context to your social media KPIs. Tracking your own metrics over time is useful, but benchmarks show how you measure up against the wider industry and highlight where you can improve. They also support setting achievable, evidence-based social media goals. Since different industries see different levels of performance on social…