The latest AI-powered martech news and releases

GenAI people can be very prickly about criticaKohler is now training AI on pictures of what you leave behind in the toilet. Its new smart toilet camera, the Dekoda, attaches to the bowl, snaps photos of what goes into it, and uses those images to assess your gut health (subscription required, of course). Naturally, the company anticipated privacy concerns and claimed all data is protected with “end-to-end encryption.” Except it’s not.

As security researcher Simon Fondrie-Teitler pointed out, Kohler is actually referring to basic TLS encryption — the kind used to secure data in transit on HTTPS websites — not actual end-to-end encryption, where only the sender and recipient can access the data. Kohler’s privacy policy confirms that data is decrypted once it reaches the company’s systems, meaning Kohler can view and potentially use the images for training its algorithms. When asked, a company rep assured the researcher that training is done only on “de-identified data.” Well, that takes a load off my mind.

Here’s a roundup of the latest AI-powered martech releases.

December 4, 2025

Aided announced a new AI platform for one-click, multi-model content creation. The platform is designed for business use across formats including blogs, ads, and social posts.

AImpact launched an agentic AI tool called SEO Geo Amplifier to support small businesses in the UK. The product is intended to respond to changes in how AI affects search visibility.

Brandpoint released AI Optimize ℠, a content performance platform for PR teams. The platform integrates search intelligence to guide headline testing, tone suggestions, and distribution timing.

Clinch unveiled new AI data agents within its Flight Control platform. The agents support content orchestration, reporting, and analytics across marketing channels.

Comviva unveiled an AI-based version of its Mobilytix platform. The update focuses on real-time marketing actions using generative models.

Customer Experience Technologies announced that SharpenCX and Ytel merged to create a single AI-powered customer experience platform. The new platform combines communications and contact center tools into one system.

Deepgram launched a suite of speech, text, and voice agents on Amazon SageMaker. The release includes streaming transcription, summarization, and speech understanding features.

Digital Culture Group introduced Resonance Pathway, a media planning and audience strategy tool. The platform tracks and maps audience motivations across the customer journey.

Guideline launched customizable AI agent dashboards. The dashboards focus on providing conversational insights and analytics across industries.

IHL Group released JustAskGreg.ai, an AI system that provides access to the company’s retail analyst data. The tool aims to make industry insights more accessible to retailers and vendors.

Iridio introduced Content Now, a communications platform for regulated industries. The platform is designed to simplify the content creation and approval process.

Linkhome launched an AI advertising platform with a pay-for-closing model. The release includes features to match real estate agents with leads and campaigns tied to closed transactions.

Madsense released Agency OS, an AI platform for media operations. The system is designed to give agencies visibility across advertising ecosystems that limit data sharing.

NativeAds.AI announced a collaboration with Walmart to deliver dynamic ad experiences using generative AI. The partnership includes integration of Walmart’s retail data into creative processes.

Perfect365 introduced DesignAI, a free visual editor. The tool is designed for users to produce and publish visual content quickly.

Springbig launched a Face ID feature for gated links. The update targets secure and fast message delivery in regulated retail environments.

Synthflow AI released the Bell Framework, which integrates OpenAI models. The framework is designed to reduce risk in enterprise use of voice AI.

Toktak launched a global AI platform that converts product links into social media content. The service targets brands and retailers seeking to generate content automatically.

VizSense announced the launch of GeminiAI, a holographic influencer marketing tool. The release focuses on using AI avatars in brand campaigns led by women founders.

November 20, 2025

Accenture invested in Alembic, a startup focused on marketing measurement using causal AI. Accenture described the investment as part of a strategy to develop data-driven approaches to advertising performance and business impact.

ActiveCampaign released an autonomous marketing connector for Anthropic’s Claude. ActiveCampaign designed the connector to automate tasks across email, SMS, and workflows using natural language commands issued within the Claude interface.

Artificio launched an AI-powered email template designer. Artificio built the product to generate email content and adapt templates using performance data to inform layout and content decisions.

BidSwitch launched the Dynamic Content Ledger, a system designed to monetize AI crawler access through real-time bidding. BidSwitch developed the ledger to extend existing RTB infrastructure, allowing publishers to set pricing for crawl activity and enabling AI platforms to pay for content access transparently.

Bigleaf Networks launched Campaign-in-a-Box, a marketing resource designed for its channel partners. Bigleaf Networks created the offering to provide ready-to-use campaign assets and automation aimed at accelerating go-to-market activity.

Billups released an AI-powered system for out-of-home advertising. Billups designed the platform to automate campaign strategy, targeting, and reporting using agentic AI.

Content24.ai launched an AI platform for content creation. Content24.ai built the system to generate, manage, and distribute marketing content through a centralized interface.

GoDaddy launched Airo.ai, a product built to support small business marketing with agentic AI. GoDaddy designed Airo to handle brand development, website content, email, and social media using automated workflows.

HappyFox released Autopilot, a platform using agentic AI with pre-built agents for customer support teams. HappyFox designed the system to execute common service tasks using both custom and out-of-the-box workflows.

Iterable launched its Model Context Protocol (MCP) server. Iterable introduced the server to standardize the context data used by AI models during real-time marketing decision-making.

Marigold PR launched PRplus, a platform that uses AI to support brand discovery. Marigold PR built the tool to identify content and influencers relevant to media coverage and search visibility.

MarketEngine released an SEO platform that uses agentic AI to automate content production and optimization. MarketEngine aimed the product at mid-sized companies looking to increase organic traffic with lower costs.

Mitel introduced Mitel CX 2.0, a hybrid customer experience platform. Mitel developed the system to integrate communication workflows, customer data, and GenAI agents across enterprise environments.

OpenAI partnered with SearchKings to offer ChatGPT services to small and medium-sized businesses. OpenAI outlined the collaboration as a way to integrate conversational AI into existing marketing and customer service workflows.

Readymode launched AgentForce AI Chat, a customer support product built with agentic AI. Readymode developed the tool to automate first-line responses to customer inquiries at all hours and integrate them into existing systems.

Sendbird launched Delight.ai, an AI concierge built on long-term memory. Sendbird designed the product to support branded customer interactions and recall past conversations across sessions.

Smartly.io expanded its platform with AI-based creative tools. Smartly.io introduced the capabilities to generate, test, and analyze ad creative across multiple channels.

Wunderkind Ads integrated Cognitiv’s ContextGPT to support contextual targeting. Wunderkind Ads stated that the technology would align ad placements with page-level content using generative AI.

November 13, 2025

AB Tasty announced the launch of One Platform, a unified solution for client‑side and server‑side experimentation unifying digital, e‑commerce and product teams.

Amplitude unveiled AI Feedback, a capability that analyzes open‑text responses and provides summaries and sentiment data for product teams to prioritize decisions.

Catsy announced the launch of its AI‑powered PIM software featuring a real‑time content generation engine that converts raw product data into full descriptions in seconds.

Consensus announced the launch of AI Video Content, in partnership with Trupeer, which turns basic screen recordings into full‑feature demo videos and guides.

DIRECTV Advertising released DIRECTV Elect, an AI‑powered digital platform built for connected TV political advertising that uses large signal sets to analyze voter sentiment, media behavior and targeting at scale.

Ecer.com announced a new AI strategy as part of its global B2B trade platform, positioning itself as a full‑link mobile ecosystem for international commerce.

FlexClip debuted a suite of AI video editing features, including script‑to‑video generation, voice cloning, and AI avatars, designed to reduce production time.

Innovid launched a suite of AI agents and the Innovid OrchestratorTM, a system that links creative, delivery, measurement and optimization workflows into one architecture.

Jambalaya Marketing announced the launch of its AI Search Optimization (AISO) program designed to position businesses for the era of AI‑driven search platforms.

MarketFully announced the consolidation of its agency brands and the launch of MarketFully.AI, a multilingual content marketing platform for global brands.

MikMak announced new MCP‑powered and AI‑driven innovations to its MikMak 3.0 platform, including conversational insights, commerce bundles, and Creative MAX templates.

Nextdoor introduced AI‑driven ad performance optimization features and new video ad formats within its ad manager, targeting hyperlocal audiences.

Nimble announced the addition of AI email marketing features to its CRM platform, enabling small‑business teams to run campaigns in one system.

Plexus announced the launch of Marketing Wizard, an AI‑powered compliance platform for marketing and legal teams to review content against regulations and internal policies.

PharosIQ introduced the AtlasIQ Intelligence Engine, an AI‑driven platform built to accelerate B2B market engagement using real‑time behavioral data.

Provenonce announced the commercial launch of its AI‑native go‑to‑market platform with semi‑sentient agent‑based architecture for enterprise GTM execution.

Quiq advanced its contact‑center quality‑management solution with a new “Conversation Analyst” agentic AI tool that reviews human and AI agent interactions across voice, chat, SMS and other channels.

Resonance announced the launch of GEO Search, a free tool that provides B2B brands insight into how generative AI models perceive them during buyer research and selection.

Shippeo announced the launch of Shippeo AI, an intelligent layer embedded across its visibility platform that transforms supply‑chain data into real‑time action.

Sitecore announced the launch of SitecoreAI, an AI‑first digital experience platform built to unify content, data and personalization across channels.

Supermetrics announced the launch of Supermetrics AI, a suite of AI‑enabled capabilities embedded within its marketing intelligence platform.

Syndigo announced the launch of the OpenAI Connect and GEO offerings, enabling brands and retailers to publish product data to generative AI platforms and match agentic commerce protocols.

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