Reddit is an online forum that’s part search engine, part social network. Millions of people use it to swap advice, review products, and argue about virtually every topic under the sun. It all happens inside niche communities called subreddits. All this makes it a powerful place for Reddit marketing. As long as you know how to play by its rules, that is. The No. 1 rule? You can’t treat Reddit like another broadcast channel. Users hate obvious self-promotion and call out spam instantly. They reward brands that show up to add value, so just popping in and dropping links won’t cut it. The upside? If you’re useful and authentic, the reward is real trust and traffic you won’t get anywhere else. In this guide, we’ll walk you through how to market on Reddit the right way, including both organic and paid strategies. We’ll also toss in some tips on etiquette to keep you from getting buried (or banned). Key Takeaways Reddit is a network of niche communities. Winning here means respecting each sub’s rules and culture. Organic comes first. Use a Crawl-Walk-Run approach in your Reddit marketing strategy: Listen and comment, then start useful threads, then scale into branded subs, SEO plays, and selective paid campaigns. Self-promotion is allowed but heavily policed. Contribute more than you pitch and follow Reddiquette and subreddit rules to avoid bans and backlash. Reddit ads run on an auction model and work best when they feel native to the feed. Reddit threads influence Google results,…