Vibe coding, a concept that took off among tech leaders in early 2025, refers to creating software by describing the desired “vibe” or outcome to an AI, instead of manually writing code. Now, marketers are seeing a parallel movement: vibe marketing. In the same way vibe coding enables developers to build apps from natural-language prompts, vibe marketing relies on AI and no-code platforms to design campaigns and programs. Vibe marketers collaborate with AI in everyday language, rapidly generating tailored ads, webpages and automated workflows. They no longer have to depend on large teams or IT backlogs. This method is quickly gaining momentum. Some emerging startups are even hiring dedicated “Vibe Marketers,” offering salaries as high as $1 million. The vibe is clearly more than hype. So how should marketers evolve their tech stack to stay ahead?
What is vibe coding (and why marketers should care)
Vibe coding is a software development approach where, instead of writing lines of code, a developer explains what they want to build and lets AI generate the software. You collaborate with a large language model (LLM) about the project, and it outputs working code while you steer and refine the result.
This matters for marketers because it signals a comparable transformation in marketing. Just like vibe coding, vibe marketing aims to make marketing more accessible and much faster. Marketers can simply specify the desired outcome—emails, ads, landing pages or automated workflows—and intelligent tools take care of the execution. This frees marketing teams to concentrate on strategy, vision and creative direction, while automation manages the operational heavy lifting. The trend is already reshaping the martech landscape. Industry…