When I left for college, my mom shared a clever little hack with me: Take the leftover vegetables from dinner, finely chop some onion, mix in hot sauce, and turn it into a sandwich spread. I ended up using this trick constantly — as a quick breakfast on rushed mornings and as an easy late-night snack. Every time, I was struck by how the sandwich felt both new and comfortingly familiar.That’s essentially what content repurposing is: taking material you already have and reshaping it into fresh formats for different channels. The real challenge for most of us is doing this consistently. It doesn’t naturally slip into our workflows, and it often proves trickier than it appears.In this article, I’ll start by tackling some of the most frequent questions about content repurposing so you can make it a non-negotiable part of your process. After that, I’ll walk through multiple ways to repackage different content types — from in-depth articles to bite-sized videos. Let’s get started. Key takeawaysDifferent approaches: Know the difference — crossposting is sharing the same piece as-is, reposting is publishing it again on the same platform, and repurposing is transforming it into a new format.Extend your reach: Repurposing broadens your audience and boosts SEO by targeting related keywords across multiple platforms.Build it into your workflow: Plan for repurposing from the very beginning of content creation to streamline the process.Focus on quality: You don’t have to show up everywhere; prioritize the channels where your audience actually is and where you can consistently deliver strong content.The 5-to-1 rule: Try to turn every core piece of content into at least five…