I’m no stranger to a certain amount of time-eating scrolling on social media, but TikTok is something else. I’ve been engrossed by the social media app for hours on end — and the TikTok algorithm is to blame.But the secret sauce that makes the app so addictive to users is exactly what has content creators and marketers tearing their hair out. Why do certain TikTok videos gain meteoric popularity while others, seemingly of equal quality, barely get a glance? The answer isn't just in the dance moves or trending sounds. The answers lie in a host of signals weighed and analyzed by the TikTok algorithm.The uncannily accurate recommendations are powered by an algorithm that delivers hyper-relevant video content that’ll make you wonder if they’re tracking you. Many creators find it mystical and feel the need to ‘hack’ or ‘game’ the algorithm, but you really don’t. TikTok’s system rewards genuinely interesting videos, so focusing on quality content is the most direct path to success.In this article, we’ll dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform and grow your TikTok follower count. Jump to a section: What is the TikTok algorithm? How does the TikTok algorithm work? 5 ways to work with the TikTok algorithm 1. Use TikTok SEO 2. Use all the tools in TikTok’s toolbox 3. Publish TikTok videos consistently (ideally 3 to 5 times per week) 4. Niche down to reach your target…