Key takeaways
Business accounts: Provide access to Ads Manager, in-depth analytics, third-party scheduling tools like Hootsuite, and TikTok Shop, but limit your use of trending sounds and access to certain creator monetization programs.
Personal accounts: Give you the full sound library, eligibility for Creator Rewards, and robust privacy options, but do not include advertising features or integrations with external platforms.
You can switch between account types for free and change back at any time, but you might lose some analytics data, and TikTok recommends not switching too often.
The best account type depends on your goals: choose a personal account if you value creative freedom and sound access, or a business account if you need advertising and ecommerce tools for growth.
What are the different types of TikTok accounts?
TikTok currently has three main account types: Personal, Business, and Organization. Organization accounts are intended for larger entities and come with specific requirements, so this guide focuses on the two options most relevant to individual creators and brands: Personal and Business.
Every new TikTok profile starts as a Personal account by default, and upgrading to a Business account doesn’t cost anything.
Here’s a brief summary of what each account type includes:
TikTok used to separate “creator” and “Personal” accounts, but they were combined some time ago. Today, “Personal account” and “creator account” mean the same thing.
Bonus: Download a free TikTok Growth Checklist from well-known TikTok creator Tiffy Chen, showing how she grew to 1.6 million followers using just 3 studio lights and iMovie.
What is a TikTok Personal account?
A Personal account (also known as a creator account) is TikTok’s default setting. If you’ve just created a TikTok profile, you’re already using this type of account. Personal…