Traditional marketing funnels are losing their effectiveness, and you’ve likely noticed it through dropping traffic, disjointed customer journeys, and once-reliable tactics suddenly underperforming. That’s why HubSpot developed loop marketing tactics — a four-stage framework built to help you stay agile and grow in the age of AI. Instead of assuming buyers move through a straight, predictable funnel, Loop Marketing focuses on ongoing cycles of learning and refinement that become more precise every time you use them. In this guide, I’ll explain what loop marketing tactics are, how they outperform funnel-based approaches, and how to roll them out step-by-step, even if your current strategy still revolves around funnels. Let’s get started. Table of Contents What is loop marketing? Why loop marketing tactics outperform funnel marketing tactics in the AI era Loop marketing tactics by stage Stage 2: Tailor (Personalize Your Messaging) Stage 3: Amplify (Expand Your Reach) Stage 4: Evolve (Optimize Continuously) Frequently Asked Questions about Loop Marketing Tactics What is loop marketing? Loop Marketing is a four-stage framework that blends artificial intelligence with human insight to drive sustainable growth. This playbook depends on collaboration between people and AI to connect with and delight customers in a landscape where AI often provides answers before potential buyers ever visit a website. The four stages of loop marketing are listed below, and I’ll explore each in more depth later in this post: Express Tailor Amplify Evolve Why loop marketing tactics outperform funnel marketing tactics in the…