If you’re anxious about how AI Overviews might affect SEO, think back to the uproar around featured snippets in 2017. Remember that? At first, bloggers and SEOs were upset about those bite-sized summaries at the top of Google’s results, worried they’d siphon off all our traffic. Over time, though, we adjusted and began tailoring content specifically to appear in those snippets. I’m confident AI Overviews will follow a similar path. In fact, it’s already underway: the web is now packed with tips on how to get your content cited in AI Overviews (this article included). I created this guide for SEO and marketing leaders who need practical frameworks to counter falling click-through rates and to optimize content for Google AI Overviews. You’ll learn what triggers an AI Overview, how AIOs will reshape SEO strategies, and how AI Overview optimization fits into your current SEO program. I’ll also share plenty of research and real examples. Source A 2018 Reddit thread warning that featured snippets might “kill the regular internet” A 2023 Facebook post from a blogger celebrating featured snippets and explaining how to win them Table of Contents What are AI overviews? What Triggers an AI Overview How to Get Cited in Google AI Overviews What AI Overviews Mean for SEO Measuring and Diagnosing AI Overview Impact Frequently Asked Questions About AI Overviews and SEO Beyond AI Overviews: Tracking Your Visibility Across All Answer Engines What are AI overviews? AI Overviews are AI-generated summaries that appear at the top of the Google search…