Track TikTok hashtags, stream OwlyGPT responses live, monitor Threads keywords, invite guest approvers, and run advocacy with a revamped leaderboard — here’s everything Hootsuite released in May. Quick recap of the May updates:Monitor TikTok hashtags and brand-related conversations in ListeningStream OwlyGPT answers in real time from the side panelAdd LinkedIn personalization to Amplify reposts on mobileGain better control over auto-responses with Virtual Agent Integrator enhancementsAdd alt text to Threads image posts directly in CreateMeasure advocate performance with the new point-based Amplify leaderboard (admin view) What are the Hootsuite product updates for May 2026? As an all-in-one social media management platform, Hootsuite enables teams to publish, engage, listen, and analyze — all from a single dashboard. May’s enhancements boost AI-powered workflows, extend listening to TikTok and Threads, and significantly improve advocacy and approval processes. Here’s everything we launched this month. Listening: TikTok hashtag tracking You can now follow TikTok brand-related conversations in Hootsuite Listening and Talkwalker by tracking up to 50 brand-relevant hashtags per business token. Posts flow directly into your Insights channels and Topics, along with engagement metrics such as likes, comments, and shares. The release also includes historical backfill of up to 1,000 top-performing posts from the last 90 days — so you don’t start from scratch. This update helps teams: Spot emerging TikTok trends and high-impact creators Track brand and competitor hashtag performance alongside other social networks Get a running start with historical backfill data on first connection Takeaway: TikTok hashtag tracking brings one of the most critical short-form video platforms…