I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional momentum, here‘s what we’re looking forward to next year. You can also check out the hard-won lessons my colleagues learned from the rollercoaster that was 2025. What is the one thing you are betting AI will finally be able to do for you in 2026 that it cannot quite nail today? Adam Biddlecombe, Lead marketer, AI media strategist “Honestly, I am just praying for seamless integration with Sheets. I have lost too many hours this year going back and forth with ChatGPT, Claude, or Gemini trying to build or analyze a spreadsheet, and it still never quite lands. “I want that moment where I can point at a messy sheet and say, ‘Clean this up, fix the formulas, and show me the insights,’ and it just does it. No weird formatting and no hallucinating. If AI can genuinely understand and manipulate Sheets the way an analyst would, that is the upgrade I am most excited for in 2026.” Rory Hope, Senior manager, EN Growth “I hope that we’ll see more AI reporting solutions from analytics platforms in 2026. If we can get to the point where reporting becomes as easy as entering prompts asking for performance insights that take into context your objectives, goals, and priorities (possibly via MCP), then marketers can focus more on problem-solving and creativity. “There have…