Fresh findings from the latest Storyblok Global Speed-to-Market Benchmark Report highlight the leading causes and financial impact of slow go-to-market (GTM) execution today — with technology constraints sitting at the heart of the issue. In just a few years, the world has shifted into a higher gear, and the rate of change now outpaces anything we’ve seen before. Breakthroughs in AI and digital tech, along with a constant stream of new channels and trends, have fundamentally reshaped how GTM delivery works. Both customers and internal stakeholders now expect high-quality output delivered at speed — or they move on. Yet while expectations for speed-to-market keep climbing, only 22.5% of teams report that they reliably operate at the pace the market requires. The gap between ambition and reality is obvious. So what’s holding teams back? In the Global Speed-to-Market Benchmark survey, hundreds of GTM teams detailed exactly where their go-to-market efforts are slowing — or even grinding to a halt — what’s behind those delays, and what’s required to achieve genuine speed-to-market today. Here’s what emerged. The bottlenecks undermining GTM velocity The survey surfaced four primary bottlenecks — and every one of them connects to a technology shortcoming or dependency. 1. The approval process The approval stage is the most significant choke point in the GTM pipeline, flagged by more than 50% of respondents. Over half of teams face three or more rounds of content revisions, and nearly one in five go through five or more. This exhaustive review cycle isn’t always about maintaining high quality. More often, it’s…