You already have the data. The real challenge is knowing which question to ask first. TL;DR A revenue decline is never a single issue. It’s always one of four: new customer revenue dropped, existing customers expanded less, existing customers reduced their spend, or customers churned. Pinpointing which component changed first dictates every subsequent step. Before diagnosing anything, verify the decline is real: differences in calendar days, billing cycle quirks, and seasonality explain most one-month dips long before any strategic factor does. Logo churn and revenue churn answer different questions and should be owned by different teams. Mixing them up sends the wrong people to fix the wrong problem. Involuntary churn (failed payments, expired cards) often represents a large portion of churned MRR in subscription businesses. Rule that out before escalating to Sales or CS. Databox Genie lets a CEO ask, “Why did revenue drop in March compared to February?” and instantly see a breakdown by MRR component, mapped to actual account data — in minutes, without needing an analyst. Revenue fell this month. You asked your team why. They replied, “we’re pulling the numbers together” and gave you a timeline that stretches into next week. So you open your laptop and start digging on your own. (If you’d rather avoid the three-day investigation next time, try Genie free.) The reason revenue declined almost always comes down to one of four levers: new customer revenue slowed, existing customers expanded less than planned, existing customers downgraded, or customers cancelled entirely. Determining which lever moved first tells you what to examine next and who should own…