Growth doesn’t stall because you’re short on leads. It stalls when what’s happening inside the company can’t keep pace with what buyers expect on the outside. Most teams are moving quickly, just not in the same direction. Marketing is busy optimizing campaigns. Sales is focused on hitting a quota. Product is shipping on its own schedule. And buyers? They’re caught in the middle, feeling the disconnect. Messaging can only carry you so far when the underlying operations aren’t in sync. The companies pulling ahead aren’t simply louder. They’re more precise, faster, and aligned beneath the surface. Alignment isn’t a nice bonus. It’s the real growth engine. When your teams are truly in sync — same buyer, same priorities, same narrative — things start to work. Campaigns convert. Sales cycles shorten. Product launches resonate. Highly aligned organizations grow revenue 58% faster and are 72% more profitable than those stuck in silos. That’s operational clarity at work. Yet alignment is often an afterthought. Teams set goals in separate documents, celebrate wins in isolation, and chase different versions of success. If your teams don’t share a common buyer definition and a unified outcome, you’re wasting resources. You’re also slowing decisions, weakening execution, and missing signals that could sharpen your positioning or close deals sooner. Silos don’t just create drag — they cost you buyers. Buyers don’t care how you’re organized internally. They care about what it’s like to work with you. One message on the website, a different one in the sales conversation. Having to repeat the same story multiple times to get help. Promised one thing in marketing, delivered something…